Are you a businessperson or an entrepreneur?
People often ask the question:What is the difference between a businessperson and an entrepreneur?
Some would say the businessperson is the blue suited MBA with a briefcase, process workflows, five-year strategic plans and a corporate AMEX card.
The entrepreneur is the disheveled garage dweller testing concept after concept in a bubble of failed experiments and idea frustrations.
Others would say difference only depends on where you are in the process. If you are bringing a product or service to market, you will transform from one image to the other…from entrepreneur to businessperson.
The entrepreneur is often considered the idea person. You are an entrepreneur if you create a product or service idea that you want to place in the marketplace. When entrepreneurs get started, they have to think of the business aspects of their idea. After all, it’s not possible to put the product or service into the market unless you think about the specific business activities you need to do.
A businessperson is often seen as the manager with the numbers, holding meetings about strategy, and dealing with taxes and lawyers. The business is the entity built after the entrepreneur’s idea is commercialized.
When you start a business, the entrepreneur often has to do everything. There is no divide between the two titles – businessperson or entrepreneur – when you get started, especially if you are bootstrapping which is the practice of paying all your own bills without external financing.
Over time, perhaps as you professionalize your business, or you open multiple businesses, you transform into the more familiar business image that Wall Street loves.
If you start a business, based on your idea, you are both an entrepreneur and a businessperson.
An entrepreneur is often defined as: a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.
A businessperson is defined as: a person who works in business or commerce, especially at an executive level.
If you did not start the business, but you work for it in a management role, you are the businessperson.
You can call yourself an entrepreneur if you take the business idea and turn it into a company that delivers products or services to the marketplace. You eventually hire businesspeople to run the operations, administration, production, distribution and marketing for you. As you continue to develop ideas and create new opportunities for your product or service, you remain the entrepreneur.
That’s the achievement you want to be able to be the entrepreneur hiring businesspeople to help you run your business. At that point you have the life dream you wanted to achieve when you got started.
What do you need to make it happen?
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Prepare to Pitch Investors in under Five Minutes: Tips for Rising Entrepreneurs
Are you ready to pitch your business idea in under one minute?
You have one minute. One minute to convince someone with money to give you money for your business. Have you prepared?
Rising Entrepreneurs have an opportunity to directly pitch angel investors and venture capitalists at events like the Funding Post Investor Roundtables held all over the country. Here are some tips to make sure you arrive prepared and give your business an opportunity to get funded.
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Attending a recent Funding Post Investor Roundtable and listening to about thirty pitches, it was clear some people had prepared, maybe some people had not or maybe some were just a little nervous.
In all cases, the opportunity was presented and available to anyone who wanted to get a business idea in front of potentially interested investors (for a fee). Entrepreneurs signed-up to pitch for either one minute or five minutes, followed by questions from the investor panel. Watching the event and speaking to both investors and entrepreneurs, here are the key tips for entrepreneurs who want to try this next.
If you have one minute:
- Show Them the Money!
Every entrepreneur must be able to explain how the business will make money. Funders are investing in enterprises that will bring returns, fundamentally the return on their investment. Without quickly stating exactly how this will be possible, you could lose the investors’ interest.
- Explain the Problem you are Solving
Successful entrepreneurs find gaps in the marketplace. Consumers are searching for solutions to help them with their problems. You must be able to make it clear to investors how you are filling a gap.
Even if you are creating a new version of an existing product, you must be able to explain how your vision is solving the gap created within the existing marketplace. Make the gap and the solution clear.
- Highlight why you are the person to solve the problem
Investors may quickly recognize the business opportunity, but since they don’t know you, you have to convince them you are the best person to solve the marketplace issue. Like most people, investors want confidence around their decision based on the information you are providing.
How did you come up with the idea? Who are you working with? Do you have advisors or mentors on your team?
You can convince them your business is ready to take control of your market, because you have the ability to exploit your advantage.
- Clearly state the name of the company
Seriously, pronounce this one word or phrase, the name of the company, clearly for future recognition. At least investors can remember you by that name. If they hear a great pitch, but not the name of the company, you make it harder to follow-up or find you in the program, and you will miss a great opportunity.
All this in one minute?
Yes, you can make these points in under one minute, but you have to practice. Put yourself in the investors’ shoes, would you invest in you after your pitch? If you have doubts about how you sound, imagine how the investors feel.
Here’s how to prepare to pitch to investors:
Create your response to points 1 – 4. Write out and organize your points first, without thinking about time.
Read the answers aloud. Does your response make sense? Have you stated how you will make money, the problem you will solve and why you can solve it? If yes, you have the fundamental information together, now work on getting those details under one minute.
Time your response. Use the timer on your smartphone. Turn it on as you read your response, how long is it taking?
Based on the time, edit, edit and edit again. Cut out extraneous words. Tighten long phrases. Use everyday language. Make the message short and concise.
Keep editing until you are under one minute. You’d be surprised how much time 60 seconds really gives you. Keep re-writing until you get this right. You will get cut-off if you go over one minute so leave the extra details out of the story.
If you have five minutes, all of the above plus:
The five minute presentations featured more detailed explanations of the business, and slide decks to support the information.
Assume the investors are going to ask you for your pitch deck. You want to incorporate all the information from points 1 to 4, plus the details behind all those points.
But stick to clear, concise details that people can understand. If you have a technical solution and want to attract a certain type of investor, you can tailor your deck to that language. For everyone else, make your points clear and straight-forward.
Include your contact information. Do not miss a chance to put your name, company name, website, phone number, e-mail, social media sites – all this information should be in your deck. You do not have to mention it, but make sure it’s there for investors to find later.
- Speak to your audience, not to the screen
You are pitching to the investors in front of you, not to the screen behind you. You should know the information in your deck and not need to read off the screen to make your pitch. You do not have to read the slides verbatim. Speak to each point on the slides. But address the investors directly.
Questions from Investors
Whether you pitch for one minute or five, you may get a question from an investor, any question.
At a minimum, you must be able to answer the following questions about your business:
How your business makes money
How much money you are asking for
Why you want money at this time
Your credentials and those of your advisors and mentors
Technical details related to anything you said in the presentation
Answer as many questions as you can. If you absolutely do not know the answer, ask the investor if you can follow-up. This is a great way to ensure ongoing contact with someone who has expressed some interest in your idea.
Questions from entrepreneurs:
Does it matter how I’m dressed?
No one mentioned the entrepreneurs’ look as a factor. You are doing the presenting, so dress how you are comfortable. It’s only one minute so the information you deliver is more valuable than your personal look.
What if I’m shy?
Put on the investors’ shoes. You have asked for their valuable time and you want money for your business. You have to be able to speak about your business. If you are terrified, you may have another person make the presentation, but investors want to hear from founders so at least be in the audience for follow-up questions or one-on-one contact.
Summary
As an entrepreneur, you want the opportunity to speak directly to investors so you can raise money for your business.
Practice your pitch to investors. You may end up attending dozens of events before you receive one dollar. Look at those presentations as an opportunity. You want the practice. You want to be able to clearly state what your business can do. You want to hear the types of questions investors will ask. And you want the exposure to as many investors as possible. So keep attending events and practicing your pitch.
Know your audience. Read the program and have an idea who will be listening to your presentation. Watch for investors who have an interest in your field or industry. Even if they do not ask you a question during the event, you can follow-up afterwards, or offer to send more detailed information.
If you’re serious about taking your business to the next level and want to reach out to investors to participate in your world-beating idea, make sure you are prepared to let them know how ready you are to work with them.
You have a great opportunity to bring your idea directly to the people who have the money to fund it, take advantage of every second you get. Good luck!
How do you define Real Success as an Entrepreneur?
When people set out with a goal, like to start their own business, the achievement is clear. When the business opens, the goal has been reached.But many entrepreneurs do not feel successful at that moment. Doubt quickly creeps in: What if the business has no customers? What if only the launch went well? Most new businesses fail. Owning a business is only a dream.
Fear soon overtakes you and you press on until you reach the next milestone moment. And that moment…whenever it comes…it hits you like a bright burst of sunshine.
Perhaps it’s the day you first realize that you have control of your own schedule and can really go to your friend’s wedding for a week, and not just one day. Or maybe it’s the day when your child asks if you are coming to the game and you do not hesitate in saying: “yes of course I’ll be there.”
You don’t check the calendar. You don’t ask permission. You just know, you can be part of that moment.
The average person spends 2,080 hours a year on the job. This is only one-third of your entire year. Yet it feels like so much more. Your employment and the commitments associated with it take so much of your energy and fill many worry spots in your brain. When you are finally free of someone else’s all encompassing agenda, you can take that time back.
That’s when you have achieved success.
The word success comes from the Latin, succedere, which means to ‘come close after.’ This definition seems to be an unintended origin for such an important word in our language. After all, to ‘come close’ is not to succeed at all in our culture. Coming close means you didn’t win. It’s like what they say about winning a silver medal at the Olympics – you’re the best of all the losers. People don’t say you’re the second best in the world – okay some will – but they’re thinking…You lost. You lost the gold medal.
Society measures success by those who win the awards, contests, and at making money. Regardless of whether you credit extraordinary ability, hard work, luck or circumstance – success means you are popular, wealthy, recognized, honored, and so on. In all circumstances it is the opposite of failure, of being a loser or a nobody in a world searching for approbation.
As an entrepreneur, it does you little good to try and cling to that broad meaning of success. You’re never going to know exactly how much money everyone else has. So if you try and run the money race, you’ll be a rat on a spinning wheel. You’re also never going to know if you’re the most popular person in your world – or in your neighborhood, in your genre, your industry – because it’s a big world and there are so many products or services. You could be number #1 by one measure today, and find out you’re #93 by a different measure or # 1,993,000 tomorrow.
What was the number one movie at the box office last week? What about number one year to date? What about in China the world’s biggest market? What about number one in terms of uninflated dollars? Who is number one? What is number one?
The only way to know if you have achieved success is to create the definition for yourself and stick to your idea of what success means to you.
Success has its more positive meanings. For individuals who are pursuing goals and objectives, success to is to achieve the result or accomplish a particular purpose. If you left the 9-to-5 grind to start your own business, success could mean getting away from all the reasons you wanted out of the job in the first place. Just as you left the formal workforce and went out on your own to live on your terms, you should define success as you see fit as well.
Aspiring entrepreneurs can define their own success by setting goals and working to achieve them. For some, the objective will be to create an online product available for sale, for others perhaps getting the first 1,000 names on an e-mail list, or 100 attendees at a webinar. Each goal is its own measure of success of your success. Real success, tied to you – the entrepreneur’s faith in moving forward and achieving even more.
Those who do not set goals tend to drift, uncertain of where they can establish their footing and begin to change their outcomes. Sometimes the idea of the goal itself prompts those who are afraid of their own success, to curl up and avoid any semblance of working on achievement. These people are unlikely to be entrepreneurs. Unlikely to be striving for a weightier outcome.
As you consider your own world, where are you positioned going forward? If you are tired of the 9-to-5 grind and hoping one day to have control of your own schedule, then you are likely leaning towards a life as an entrepreneur who works to make her own magic happen.
Being an entrepreneur is not an easy task. The best thing is your opportunity to live your life on your terms as you deliver value based on your singular ability. The worst is the risk you take on for the privilege.
Those that shy away from the entrepreneur’s life are likely unable to fathom having no regular paycheck or daily routine to fall back on if the project does not turn out as imagined.
But those who embrace the life are quite prepared to risk the initial disruption to give themselves an opportunity for long-term gain. Because when the work is done, and the business is thriving, the entrepreneur at the helm is truly in charge, not just of a business operation, but also of her own life.
No more asking permission to take a day off, or missing events held during a week day, or dealing with difficult people who have limited stakes in the work. Instead, you establish the world you want to work in and live to that standard every day.
Being an entrepreneur, your own boss is the goal, but it’s a destination. To get there you must travel a journey of ups-and-downs. And you must stay focused on where you want to be and on the value you have placed in reaching that location.
Define what real success looks like to you.
Then move forward with that vision as your guide and umbrella on the road to your lifestyle dream.
You can set typical business goals such as revenue, profit and customers. But you also set personal goals like going to the events you would pass up in the past, or making sure you attend everyone of your child’s games or recitals. Or reading all the great classics, one after another for a year or two. Or traveling to the top of the Eiffel Tower or to walk on the Great Wall. Whatever it is that your dreaming about doing one day – make that the definition of your success.
When you achieve each activity you have only dreamt of doing, you have reached success.
And when you are able to achieve these activities, because you decided to become an entrepreneur and take control of your own life, you have exponentially achieved even more.
You have made yourself the focus of your own success story. And that is the greatest success of all.
TIRED OF THE DAILY GRIND?
WANT TO REACH YOUR LIFESTYLE FREEDOM DREAM?
Check Out one or all of these free resources from Ready Entrepreneur
LEARN: Attend a FREE Webinar: Three Forward Steps to Start Your Business Today. Start on your business immediately by learning the practical strategies you can implement now to set you on the road to lifestyle freedom.
READ: Life Dream: 7 Universal Moves to Get the Life You Want through Entrepreneurship by Case Lane. This book is an inspirational global guide to setting yourself on the road to lifestyle freedom. Download at Amazon.com
LISTEN: Want to think like an entrepreneur while commuting, working out, gardening or other listening safely activities? Check out The Ready Entrepreneur Podcast on iTunes
WRITE: Send an email and let me know the entrepreneur challenges you are facing. Send me an email to: contactcase(at)readyentrepreneur(dot)com or fill out a very short survey by clicking this link. (I ask the same question – tell me what you need to get started).
CONNECT: Discuss the content of this blog or other ideas? Send me an email to:contactcase(at)readyentrepreneur(dot)com
They said Doing a Webinar was Easy…27 Tech Tools later I figured it out…
For those of you building an online business using the available tools, and your own brainpower, hang with me for this one…Online entrepreneurship is made possible by the technology. Processes that used to have huge barriers to entry have been broken down and handed to the average person who can take a shot at building an audience from anywhere in the world. Each year, more intuitive and accessible tools are released into the marketplace, the work becomes much simpler…
…until it’s not.
Why are some of the most popular online product creation processes so tedious to complete?
I discovered this cold reality yet again when I set out to create a webinar.
Right now, many online gurus are singing the praises of webinars. Web-seminars. Short ‘classes’ or training sessions designed to deliver a spurt of knowledge to seekers who are prepared to put aside at least 45 minutes, sometimes two hours to hear the information. Webinars are generally free to attend, but almost always spend at least another 30 or 45 minutes offering products related to the subject for sale.
Webinars help many online course creators deliver their products to a large audience. And for the most part, from what I have seen, the time is well spent. The ‘teachers’ do deliver valuable information.
As an online entrepreneur in the business of delivering information, webinars seemed like the next important step to take in growing my business. And having watched dozens of presentations, I thought I had a pretty good idea of what it would take to deliver one of my own. So I set out to do just that.
What I discovered was the further verification of a hard truth about online entrepreneurship that I first realized when I worked on formatting my first self-published ebook.
As straightforward as the technology appears, the process is another story.
I have followed other how-to systems, and become frustrated because too many ‘teachers’ who are providing ‘how-to’ guidance online, skip the details. And by details, I mean the real specifics. The actual step-by-step pitfalls of D-I-Y online anything, that forces you to create an elaborate project plan, access multiple tech tools, keep a dozen browser windows open for weeks, back track on each of your processes (because a detail was missed), and try not to fall into despair.
The reality of putting a webinar together is a long, twisted march through dozens of apps, none of which you can really test for compatibility with your style, and a great deal of patience as you dream of someday reaching the webinar pinnacles the gurus have been cheering about.
So for those of you who are going to make the move and try and make it work by yourself, here are the realities to watch out for. I will explain as much as possible, the real story behind the magical revenue source of creating a webinar.
Full disclosure: This article is not an endorsement of any specific technology tools. All the tools I use came from recommendations, usually from watching webinars. The links for ConvertKit,EasyWebinar, LeadPages and Teachable are affiliate links meaning I receive a commission for clicks through to sale. All other links are included for some of the other tools that were used in the process as described. The PDF version of this blog contains links to all of the products.
THINGS TO BE AWARE OF WHEN CREATING AND SETTING-UP A WEBINAR
My basic assumption here is your overall intention for creating a webinar is to do what the bigwigs do: collect email addresses through registrations and send reminder emails, appear on screen for a worldwide audience, present a slide presentation, deliver an offer, follow-up with other e-mails, build authority, an audience, a connection to those who are looking for the information you have to deliver.
So here’s how it goes…
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Set-up a Project Plan – MS Excel
You have to plan to track every step of this process. To keep track of all the activities I had to do to create my webinar, I used Microsoft Excel. Why? I just have not set aside the time to learn all the new project planning tools that people say are fantastic. What I need is to be able to make a long list, easy to edit, broken into specific groups of activities, with highlights or other indicators that I can follow at a glance. I can do this very rapidly in Excel. Ancient, I know, but it works.
Whichever tool you decide to use, each time you think of an activity to include, put it in your project plan in the correct chronological order. There is nothing worse than getting down the line with one piece of the project, then realizing you have to go back and do something else first.
Keep reading to better understand this pitfall.
Write a Presentation – MS Word
To begin the process, surprise, surprise, I watched a few webinars. Specifically offerings from four different gurus of the craft (Alanna Kaivalya, Amy Porterfield, David Siteman Garland and Casey Zeman. Now I do think all these people are awesome in their fields, but I did not purchase any of their webinar courses. However, I did end up getting Casey’s product as you’ll see later).
The webinars on webinars focused for the most part on what to put in the presentation – words you have to use, slides to include, and so on. Once finished with their advice, my work began.
The assumption is you want to do a webinar because you have something to say, specifically teach, that you believe will help people get over a particular problem they may be having. None of the gurus really said this, but you should probably plan out what you want to say – in detail. Now this might not apply to everyone, no doubt some of you are already teachers so you have a set script, or maybe some like to wing it.
I decided to write a full word for word script using old standard, Microsoft Word. When doing the webinar, the script becomes a guide for making sure I do not forget important points.
Create an Offer for Sale – Screenflow, Adobe Acrobat Reader, Audacity, Calendly, iPhotos, iTunes, MS Word, MS Powerpoint, Pixabay, Scrivener, Slides Carnival
Before you can create your actual webinar presentation, you have to know what you’re going to offer to your audience so the information about the offer can be in the presentation. I realize that sounds obvious, but believe me that unless you think through the details and put it all in your project plan, you will miss something.
Some gurus do say you do not have to make an offer to the audience, but I am quite certain I have never seen a webinar that did not end with an offer. If you just plan to deliver the training with no offer, you can skip this part.
My offer is a mixture of video training, an ebook, audiobook, consultation call so without going into details, a variety of tools were used. For the most part, I already had the products created to include in the offer, but if you don’t you may have to begin from scratch.
Again without the details on how to create bonuses for your audience, which could really go on and on, there are a couple of things to know about why these tools were used: if you’re giving an ebook, you can just give a PDF copy, but if you want to provide .ePub (Apple, Nook) or .Mobi (Kindle) files you need to convert the document using a tool like Scrivener. If you record a video in QuickTime, you probably want to convert it to MP4, and you can use Screenflow for that. Same with recording in Audacity but wanting to output to MP3.
The basic advice here is that some tools listed were used in this case only to create ‘universal’ files that the majority of online users will be able to download and use. But there are other tools and services that can do that type of work on a one-off basis. You may also not need to convert files at all if you create in another software.
Set-up the Offer for Sale – Amazon Web Service, Google Docs, LeadPages, PayPal for Business, Stripe, Teachable
You are not finished with the offer yet – you have to decide where to host it, and how you will get paid. And no, you have still not created your webinar presentation. You have to finish with the offer because you want to be able to create slides showing people how they can access the offer and what it looks like to sign up for the offer.
For hosting the offer I used Teachable, which is software I already use for hosting online courses, and within Teachable I have a custom payment gateway requiring Stripe and PayPal for Business (not regular PayPal).
As part of storing the offer somewhere, you need a Sales Page so your audience can access the material. Remember this is the Sales Page to sign-up for the offer, we are not on the webinar yet. I did consider a combination of LeadPages to create a landing page with the documents stored in Amazon Web Services or Google Docs. But I decided on Teachable to avoid using the extra services or having to set-up a more complicated payment system.
Once I had the offer set-up, I could take the screenshots to be used in the presentation.
Create the Presentation Slides – iPhotos, Microsoft Powerpoint, Pixabay, Slides Carnival
Okay now you can actually make the webinar presentation itself. Doing presentation slides is dependent on how you want to present your webinar. Although I intend to do the standard slide presentation, you can actually do a webinar where you just stay on screen and talk. Or you can stand in front of a flip chart and write or draw in real-time. Apparently that can work well if you have compelling information or a gripping presentation style, or preferably both. My approach is to say hello to the camera and then go behind the slides with the details in the presentation.
To create the presentation, I was surprised to realize my first challenge was finding a suitable slide template. Who knew? Apparently using standard templates in Microsoft Powerpoint looks way to 1990s, so I had to find something sharper. The best free options I found were at Slides Carnival, but there are other services with good templates.
For creating the presentation, the gurus recommended a mix of words and pictures. Too many words and your audience reads the slides and ignores what you say. Too many pictures might look like elementary school. The decision also depends on your style. If you wrote out a full script and plan to be behind the slides you can read from your script. If you plan to give away the slides to your audience, you want to present more words because they will not remember what the pictures mean. You decide.
Oh and the pictures. Mine came either from my personal collection in iPhotos, which required exporting the pictures to my harddrive to put into Powerpoint. And I used free images from Pixabay, which has many theme-related pics. Selecting the right pictures can take hours by the way – just so you know.
Select a Webinar Service – EasyWebinar, GotoMeeting, WebinarJam, WebinarNinja, and Zoom
At this point, you have your completed presentation and the offer ready to deliver. You can now figure out which webinar hosting service to use. Using a combination of the recommendations I heard the gurus mention, and the services I have seen people using in other webinars, I compared EasyWebinar, GotoMeeting, WebinarJam, WebinarNinja, and Zoom. By compare, I mean I looked at their websites, watched whatever free videos they had about how to use the product, and looked at the prices.
The webinar service you choose will partly inform what you have to do next because the steps are dependent on the types of features the service provides. Since I went with EasyWebinar, I also used their features, so you may not have the same approach.
Create Registration and Thank You pages – Amazon Web Services, Handbrake, QuickTime, Screenflow
Before going out to the world, you need to have the registration page set-up. A thank-you page is optional. For this you should include either photos or a welcome video, but again that’s optional. If you create the video – QuickTime, Screenflow – you may also have to host it somewhere, like Amazon Web Services. That was where I initially hosted videos that were accessed by pages set-up in EasyWebinar. But I’ve changed my registration page from a welcome video, to a photo, to just the sign-up form.
Since you do not know how your audience is accessing the videos, it’s best to allow maximum efficiency by compressing the file. Handbrake is a free online tool, which is usually recommended to do that.
Set-up Email Integration – ConvertKit, EasyWebinar
You almost certainly want to be able to collect the email addresses of anyone who signs up for your webinar. You can follow-up with people about their interests and try and draw them into your permanent audience. Most people use a stand-alone email service provider that is integrated with the webinar host. My service is ConvertKit, which integrates to EasyWebinar. But that’s just the beginning.
You have to think through the workflow. What is the path you want your potential attendee to follow once they have registered for the webinar? Watched (or not) the webinar? Purchased (or not) your offer?
Map out the workflow. If your webinar software has built in e-mails, make sure you know when those will be delivered so you know when to set-up your own e-mails in your email management software. Use tags that you want to attach to email addresses to note ‘who does what when.’ This process takes a bit of time because you have to know how your webinar host works and your email service and how they work together. You also have to write all the emails. You have to know what you want to say to your audience at different steps in the process.
Practice your Webinar Delivery – EasyWebinar, Google Hangouts, YouTube
Assuming you’re still with me and are ready with the energy to broadcast your webinar to a global audience, it’s now time to test the process. Actually a few tests.
Test live – Schedule a live webinar in your webinar software, maybe invite a few friends to tune in, and go ahead and run the presentation. If you are using EasyWebinar, then you are also using Google Hangouts and You Tube (really the same thing but requires two open windows). You must practice to make sure you can actually be seen and that your webcam and microphone work (I’m assuming you have the hardware but if you don’t that’s another discussion).
Test registration – Sign-up for your own webinar to check how the registration and thank you pages work. Also see how the emails are delivering.
Test Automated – First, you have to create the evergreen video. If you are running your webinar ‘evergreen,’ meaning people can sign-up and see it whenever they want, you want to make sure that you have a clear, clean recording set-up in your system.
You can use the recording from one of your tests, but make sure it’s not the one where you are pretending to be live or chatting with your friends when they were helping you out. As you do the test, you should go through the features to make sure it’s working correctly, and all the e-mails deliver as you expected.
Practice delivering the entire webinar. Don’t just do the first 15 minutes. Make sure you know that you are capable of speaking non-stop for 45 to 90 minutes, including answering questions on the fly. And from wherever you plan to deliver the webinar, make sure you have peace and privacy for all the times you will be on live. You do not want to be halfway through when airplanes start passing by overhead.
Once you feel ready about your complete delivery and all systems are working…you are done.
Except. No one has signed up.
You still have to market and promote and get people to register and show-up and follow-through. But that’s probably another 27 tech tools, so I’ll leave it there for now, and come back later with my follow-up.
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If you are an aspiring entrepreneur who would like to begin the process of breaking away from the daily grind and becoming an entrepreneur, you can enroll in this free training course and get started on your business today.
Questions about getting started as an entrepreneur contactcase(at)readyentrepreneur(dot)com.
Can Entrepreneurship be Taught?
Who are the entrepreneurs in the world, the people who start businesses? Could it be the most clever or the hustler or the cheapskate or the visionary or the lucky or the hardest working or the liar or the cheater or the privileged or anyone who isn’t you?Or is it really just the people who had an idea and decided to see if they can put it into fruition?
And if it is those people then is that not a gift in itself, or can entrepreneurship taught?
Whether or not the answer to the question is ‘yes,’ entrepreneurship is being taught at schools everywhere and in business school programs. People believe you can learn how to be an independent businessperson and start your own business. But if you read the biographies and autobiographies of famous business owners, you will almost certainly come to realize that none of them took any special courses in how to be an entrepreneur.
They had an idea. And put the idea into action. They took risks, used persistence, ignored naysayers and defied the odds to keep going when others told them to stop. Can those behaviors be taught?
The answer is still ‘yes.’
The answer is ‘yes’ because one way to understand how to do something is to see what others do and emulate them. If the ‘secret sauce’ for successful entrepreneurship is not giving up on your business idea, people can be taught the concept that perseverance is a key to being a successful entrepreneur.
For people who want to start their own business, many simply do not know how it’s done. There is an information gap when it comes to explaining what it really takes to get a business going. Even the books about entrepreneurs do not really give you the details. A book may say an entrepreneur started with ‘nothing,’ but then suddenly the person is able to buy a storefront – how did that happen?
Or the person has one, two or ten friends who are on their exact same wavelength and work with them day and night to get the business going – where does one meet such people?
Or there are favorable laws that can be exploited in a particular jurisdiction or a relative who left behind an old truck and a recipe or an observation that triggered a bright idea.
When successful people write their own stories, you get the version they want to tell you that is a little bit entertaining, maybe glamorous, and always an idea about how they want to be viewed by others. You do not get the whole story. The blanks need to be filled in.
Typically, ‘the blanks’ the boring part is all about the work required in the average day for a rising entrepreneur. From the beginning of a business idea you must figure out how to bring the idea to market. Often you will try and fail to bring the idea to market and you will have to change your approach. If you begin with no money, you may have to work all day at a paying job for someone else and then work on your business all evening and weekends. That kind of effort rarely makes for dynamic page-turning in a biography.
The rising entrepreneur may have to approach people who can help advance the business. You may contact people every day and never receive a response. People may be short with you, bored with talking to you or tell you your idea is ‘stupid.’ You hang up and call someone else. Successful people are unlikely to want to recall those rejections either.
You might have to attend meetings where someone will only speak to you for five minutes, after you spend five days getting ready to meet them. You may make a presentation where the person asks a question you never thought of and then thinks you’re an idiot because you cannot answer it. You go to the bank and ask for a loan and get turned down because that lender, that day, did not like your idea. You move on to the next bank, the next day.
You will not go out partying with friends, you will not drink, do drugs or smoke. You will not take vacation or go to the movies. If you have a car you will use it for the business. You will eat, because you need food for nutrition, but you will not see the insides of any fancy restaurants. Possibly for years.
If you are on your own you will do these things while maintaining your housework, laundry, and other mundane household chores so that you remain a civilized person operating at a level of dignity.
If you are an entrepreneur, or even an entrepreneur-in-training, you will keep doing this until your business is a success.
Is managing this life until you are successful an academic skill or possible only if you have certain personality traits?
You have to be tough…with yourself. You have to have an iron self-discipline and will to forsake all the ‘normal’ rituals of everyday life in favor of building your business. This attitude applies even if you have children and a spouse. You have to convince them that changing your daily life now to concentrate on building a business is worth the effort for everyone.
You have to be able to shut out whining and complaining and wishing. You cannot set a deadline. For example to declare, ‘if the business if the is not viable by Jan. 1 we’ll do something else.’ Because setting a deadline could set you up to lose. Or worse, quit just before the business turns the corner. Instead from the beginning, you must decide you will build a successful business and that’s it. You will put your effort into creating the business you want or die trying.
A deadline will emerge on its own because you will find yourself determined to be successful to satisfy all those who may be counting on you to make it big…or to fail.
But if you are the kind of person who gives up, who believes you can in fact end your quest for entrepreneurship, then no amount of courses or books or lessons will help you. You can be told you must keep on going until you have a successful business, but you cannot be taught the personality traits needed to be that person.
If you want to be an entrepreneur, a person who runs your own business and manages your own lifestyle based on individual enterprise – you must be realistic about how you run your life.
Walk away from the daily ritual of a so-called ‘normal’ life, and set your sights on building your business dream. This is what you are being told, not taught.
Now it’s up to you go ahead and implement on that vision.
Additional Resources for Wantrepreneurs
Free Video Training
Check out free training for wantrepreneurs if you would like help to get started.
Check out: free video training series for wantrepreneurs. This training is for those of you who have always wanted to start a business, but need to find the confidence, time and money to get started.
Money Management Tips
Facing money challenges? Download my book: A Better Plan: Spend to Live, Save to Wealth: A Real Life Guide to Building Wealth from Nothing and Living a Life Without Financial Fear
For Amazon (Kindle): https://www.amazon.com/Better-Plan-Building-Nothing-Financial-ebook/dp/B06W5GXLP1/
For iBooks (Apple products): https://itunes.apple.com/us/book/better-plan-real-life-guide-to-building-wealth-from/id1222099554
For Smashwords (all formats): https://www.smashwords.com/books/view/705684
Want to discuss the content of this blog or other ideas? Send me an email to: contactcase(at)readyentrepreneur(dot)com
Sign-up for the Ready Entrepreneur Global Group List and stay up-to-date with news, tips, strategies, courses, giveaways and more about leveraging the global marketplace to achieve your lifestyle freedom.
What is Lifestyle Freedom?
When people toss around a term like ‘lifestyle freedom,’ I have to ask: What do you mean?When you think about the term ‘lifestyle freedom’ do you have a definition in mind?
Or more likely, a vision.
Some people equate the term strictly with being wealthy. The ability to do what you want in life, whenever you want, when you want because you have more money than you could spend in a lifetime. If you want a mega-mansion, you buy one. If you want a fancy car, you buy one. And so on. To some people lifestyle freedom is all about the bling.
But I picture lifestyle freedom a little more simplistically. Don’t get me wrong. The bling is great. But it takes time to go shopping for the right mega-mansion, and to test drive all those cars.
Sometimes what you are really after is not all those toys. What you want is more flexibility with your time.
Yes, your time.
Lifestyle Freedom is getting control of your time.
When I worked in organizations, corporations or bureaucracies, my colleagues were always lamenting the things they could not do. For example, attend a child’s sports event because it was scheduled for the late afternoon and there was no way they could make the commute on time. Or go to the doctor on a day’s notice because you want to get something checked out. Or shop on a Tuesday afternoon when no one is around and you can avoid the crowds and the over-filled parking lot.
Or vacation – imagine vacationing off-season so you are not caught with everyone else traveling at the same time, and paying holiday prices.
That’s Lifestyle Freedom.
Lifestyle freedom is also about how you manage your day. Some people work better in the early morning hours, and would love to be in the office at that time, and then leave earlier. Others prefer to work late into the night. But neither can make the adjustment because of the requirement for ‘face time.’
I hate ‘face time.’ That’s the idea that you have to be seen in the office, preferably between 9 am and 5 pm. Your actual results don’t count. Your production is not a factor. Your contribution in terms of efficiency and creativity is not measured. Only that people, the right people, see you between 9 and 5. How many people are suffering through long drives, crowded elevators, boring water cooler conversations and interminable meetings only because of the need for ‘face time.’
Face time is one of the great scourges of the corporate world, but it persists because it is a key factor in the judgment of others. If you and another person are considered ‘equally qualified,’ the one who is ‘known’ will get the promotion because people feel more comfortable with the familiar face. In fact, you may only be considered equally qualified because the ‘known’ one has been around. That person may not have done any actual work. Maybe they played tennis all day. But they played with the right people, so they get the promotion, you don’t.
Is it worth your adult life to continue showing up for a company with those values?
Never having to put up with that scenario again is…lifestyle freedom.
During the year-end holidays, people are scrambling, from Thanksgiving on, to buy gifts, decorate their house, prepare for visitors, and cook, and have no flexible time to do any of it. The most festive time of the year turns into a stressful nightmare of fighting crowds, and juggling schedules. Online shopping has alleviated some of these issues, but you still need time to go online and find everything you’re looking for.
Imagine if you had all day, every day during the four weeks leading up to the holidays, to work on your personal celebratory activities. That’s lifestyle freedom.
When you start a family, you are propelled into near crisis over your daycare options. It’s such a difficult decision for parents to make to decide if it’s ‘worth it,’ to hire a nanny or use daycare for a child, or give up a salary and have one caregiver stay home. The fact people have to make these decisions based on financial resources, and not on how they want to raise their child is crushing for working families.
What you want is to be able to have your children whenever you’re ready, and decide on care as a personal preference.
That’s lifestyle freedom.
How do you Achieve Lifestyle Freedom?
If you have ever felt the inkling to become an entrepreneur, maybe it’s because you want these examples of lifestyle freedom. If you have business ideas in your head and think it may be time to start your own business, now is the time to do it.
Unprecedented advances in globalization and technology have shrunk the marketplace to make all markets accessible to the average person. Tech tools, many of them free, enable laptop entrepreneurs to create from their backyard and enter the marketplace at any point. If you really want to achieve lifestyle freedom by getting away from the difficult and awkward situations that hold you back, and having the flexibility to make your own decisions, entrepreneurship is your ticket.
When you begin thinking as an entrepreneur, CEO of your own business, you will be automatically shaping your lifestyle to fit your plans. You will set-up the business around the activities you do for yourself and your family. Initially you may trade-off more peripheral activities like a distant acquaintance’s birthday party so you can work on your business, but over time you will be able to get back to everything you really want to do.
The key is to make the decision upfront to be an entrepreneur in pursuit of lifestyle freedom. If you make the changes now, within a couple of years, you could be in a position to attend every event you want to attend, plan your shopping and holidays as you see fit, and take those vacations when the timing suits you, and not someone, or a corporation’s agenda.
If you are really one of those independent people who have been thinking, and thinking, and thinking about branching out on your own, you are not alone. But the idea of achieving lifestyle freedom is easier to think about than to do. Many people bail out of making the effort to actually live the life because they are afraid.
People make up excuses like they do not have enough time to work on a business, or money, or confidence, or their business idea will not stick. None of these excuses is true because you have not yet tried to establish the business. At this point you have no idea what will work and what will not.
If you are a thinking entrepreneur, with business ideas in your head, and a dream of lifestyle freedom, begin by actually starting your business. You achieve lifestyle freedom when you set out on the road to entrepreneurship because you begin designing a life that meets all your goals.
Try it now, you will not be disappointed.
Additional Resources for Wantrepreneurs
Free Video Training
Check out free training for wantrepreneurs if you would like help to get started.
Check out: free video training series for wantrepreneurs. This training is for those of you who have always wanted to start a business, but need to find the confidence, time and money to get started.
Money Management Tips
Facing money challenges? Download my book: A Better Plan: Spend to Live, Save to Wealth: A Real Life Guide to Building Wealth from Nothing and Living a Life Without Financial Fear
For Amazon (Kindle): https://www.amazon.com/Better-Plan-Building-Nothing-Financial-ebook/dp/B06W5GXLP1/
For iBooks (Apple products): https://itunes.apple.com/us/book/better-plan-real-life-guide-to-building-wealth-from/id1222099554
For Smashwords (all formats): https://www.smashwords.com/books/view/705684
Want to discuss the content of this blog or other ideas? Send me an email to: contactcase(at)readyentrepreneur(dot)com
Sign-up for the Ready Entrepreneur Global Group List and stay up-to-date with news, tips, strategies, courses, giveaways and more about leveraging the global marketplace to achieve your lifestyle freedom.
Start Your Business Around Your 9-to-5 Job
Some of you have asked, ‘how do I balance becoming an entrepreneur while still keeping up my 9-to-5 job?’ For the answer, I go back to a basic question: What are you trying to achieve with your life?
Do you want to live your dream lifestyle before your life ends? If the answer is yes, you have to begin to change the way you use your time so you can focus on creating the business.
We are going to assume you cannot leave your job. That is, you have dependents or other responsibilities relying on you to provide steady income. But you know you can reach an even more reliable income if you were an entrepreneur running your own enterprise.
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So you go into this process with the desire to start your own business. You want to be an entrepreneur and you know you will have to make changes to accomplish your goals.
Next, recognize how much time you have available to work on your business. You say your job is 9-to-5 – that means you are working just over 2,000 hours a year (probably less).
How many hours does that leave you to work on your business each year?
Almost 7,000. (*Check the math at the end if you don’t believe it)
That’s right, you have more than three times as many hours to work on your business, compared to the time you’re spending at your job. So what was that you were saying about working around your day job?
The question you should really be asking is: how do I convert the time I’m using for other activities to work on my business?
#1 – Decide what you want to do with the time you find
First, decide what you want to do with your time. This is critical. If you start looking for time before deciding what you are going to do with it, you could end up wasting the minutes you have available. You need to identify the activities you will be doing to start your business. Imagine you are not going to your job and you have all the time in the world every day to work on your business, where would you start?
If you do not have a business idea: Spend the time researching possible products or services you could be providing to the marketplace.
If you have a business idea: Spend the time researching how you will turn your idea into a business, and map out every activity you need to do to get the business open.
If you already have a struggling business: Spend the time re-assessing how to take advantage of the assets you have already built, and research options for growing your business.
Once you have decided what you want to do with your time, you will begin trading off activities that do not add value to your life for those that will get you to your dream lifestyle.
#2 – Start looking for time/activity trade-offs
You really have to decide what is more important to you.
To start your business, you need time to work on your business, and to find the time you have to trade-off from other activities you do. If you are serious about reaching lifestyle freedom, you have to be prepared to make these changes in your life now.
If you have dependents who will not alleviate you from your financial responsibilities, that is you are keeping your day job to pay the bills, then they should give you back some time.
Remember you are working on getting to lifestyle freedom. Once you’ve achieved it, you will have all the time in the world to do everything you want to do.
To trade-off your time, you should be honest and prepared. If you are in a family where the term ‘family is everything,’ means giving up on yourself for appearances sake, you should have a serious discussion with your dependents.
Begin by envisioning your dream lifestyle together. Maybe they feel like you do. The work grind and answering to others is not the world you want to stay in forever. Get your family to see the value of taking time now to step away from all the false obligations of attending every event – and focus on moving you forward on your dreams. You can do this precisely because ‘family is everything.’ You want more time with them, more freedom to do what you would like to do, and more stability and security in your professional life.
This is can be a very difficult step because we are programmed to believe that we must be ‘social.’ But outside of once-in-a-lifetime activities like weddings (okay some will be twice) where you wish to share the joy of someone you care about; and funerals where you wish to pay your last respects, there are few events that you absolutely must attend. Of course people will have special birthdays or graduations, but often the event is another party with the same set of people, engaged in the same set of conversation, drinking and eating.
You must make a stand for your own life vision, and turn them down.
When you pitch to your dependents that you need time, you should begin with your plan to achieve lifestyle freedom. Short-term pain for long-term gain. The conversation does not start “I’m not going to Aunt Martha’s birthday party because I might want to look at some stuff about starting a business.” The conversation is “I set aside time today to do research on my product offering. I’m skipping Aunt Martha’s birthday party (and no, it’s not her 100th).
By the way, if you think this is ‘mean,’ remember you are the one dreaming of a new lifestyle. Does that lifestyle look like the one you are in now? Or are you in Tahiti during Aunt Martha’s next birthday? Think about it. How many more of Aunt Martha’s birthday parties are you going to attend when you are a millionaire entrepreneur?
You can also look at replacing some of the dependent or friend-related time taking activities with more efficient practices. Maybe you go to the mall every weekend because that’s when you spend time together. But you can do all your shopping online, and have products delivered. Use the time you would normally be driving to the mall, looking for parking and fighting crowds to spend time together. And use the time you would normally be wandering around the mall to work on your business.
Engage your dependents, in the business planning. Kids love to surf the Internet. Let them be involved in doing research especially to look at your potential market and the competitive environment.
Here’s something to ask the kids: go on Instagram, search #[add the name of your product or service]; and tell me all the marketing and social media buzz you see related to my idea or something like this. You can do this for every variation of your product or service, the industry, market, and every social media platform – should keep everyone busy for a while.
You do not have to do this every weekend. You can replace going to the mall, twice a month, and make those Saturday afternoons lifestyle dream time. Make sure everyone has articulated what the lifestyle dream looks like to them so that they know exactly why they are doing the work.
You can also trade-off time at work. If you work in an organization where your time for lunch and breaks is your own, you can do research, make calls, take meetings and prepare documents related to your business during free time you have available at work.
For the same reason that you are not going to attend every family event, you do not have to attend every work excuse to socialize. If your colleagues go to lunch every day to gossip, once or twice a week you can say you have something else to do, and go and find a quiet corner to work on your business.
You should not have any trouble deciding what to do with your time, because you should have mapped out your plan of activities — every step needed to build the business — ahead of time. See #1. You can select one or two activities to work on during the workday or in the evenings and weekends.
You can also change your activities during your commuting time. If you are not driving, you have plenty of options to do business-related activities on the train or bus. If you are driving, you can focus your listening time on audiobooks, podcasts or radio programs focused on your area of business. If you are car-pooling and have no control over the listening devices, you can canvas your carpool friends about your business ideas. If the product or service is not for them, assign them the task to ask other people who may be your potential customers what they think of the idea.
If you think your colleagues will ridicule you for trying to start a business on the side, or ‘rat you out’ to the boss, then you may be forced to sit there and listen to their nonsense talk, which is even more of a reason to get out of that job and get into your own business.
You must always remember why you are doing the work of creating an independent business. If you keep looking for excuses that you cannot find time, or your day job is getting in the way, you must ask yourself how badly you want to be an entrepreneur living life on your own terms.
The real issue here is taking the time you have to repurpose the non-productive hours of your day towards building your business. First, you start by knowing exactly what you want to be doing. Second, you identify where you can make trade-offs with your dependents, friends and your work colleagues.
#3 – Use the time to create your business
You will be thanking yourself as you push yourself closer and closer to your dream lifestyle. Take all the time you have found or created with more efficient practices, and focus on getting where you really want to go.
You know you are going to make changes to reach your dream lifestyle. So make changes now on the road to getting there. You’ll be happy that you did.
*Here’s the math: You have 24 hours in a day for 365 or 366 days that equals 8,760 or 8,784. You work 9-to-5 that’s 8 hours a day, 5 days a week, 52 weeks of the year or 2,080 hours. That assumes you never take a holiday or a personal day. There are 10 statutory federal holidays, and most people get at least 10 personal days. So that’s another 160 hours you are not working. Bringing your total to less than 2,000.
More Resources for Rising Entrepreneurs
Learn to Find Time, Money and Overcome Obstacles
If you would like some help in getting started, click this link to check out free video training series for wantrepreneurs. This training is for those of you who have always wanted to start a business but need to find the confidence, time and money to get started.
Learn money management tips for all situations
Facing money challenges? Download my book: A Better Plan: Spend to Live, Save to Wealth: A Real Life Guide to Building Wealth from Nothing and Living a Life Without Financial Fear
For Amazon (Kindle): click here
For iBooks (Apple products): click here
For Smashwords (all formats): click here
Jump-Start Yourself
Are you struggling with the idea of starting your own business because you’re afraid it’s too much work?
What kind of work do you think running a business involves? Many people say they want to achieve lifestyle freedom by becoming an entrepreneur running their own business. But fear the road to getting there is filled with endless days and nights of toil. So many believe they do not have the time to dedicate to that kind of work right now. People will say they are already overwhelmed with their job, personal responsibilities and every day life.
Are you one of those people? If you are you have the wrong idea about entrepreneurship.
The road to business success is not about hard work.
A ditch digger works hard, especially in hot temperatures. If you are required to dig a six foot deep, one mile long ditch with a hand-held shovel – that would be hard work. The work gets even harder if you have an overseer, or poor tools (a spoon not a shovel) or a bad attitude (constantly dropping your tool to complain about the job). Under those types of conditions, the work will not be accomplished. The ditch will not be dug. The project is over before it started.
As an entrepreneur who wants to achieve lifestyle freedom by starting your own business – you need to make the work efficient and consistent. Not hard. That is the difference.
Efficient
You can be efficient on your road to lifestyle freedom by: researching the activities you need to do to start your business; making a plan for completing the activities, and implementing the completion of the work with deadlines.
If you show up and you do activities that are actually related to your goals – you will achieve your business dreams. And the work is not hard, because you are finally doing work you love that provides real directly value to you. Even if the individual tasks are annoying, you know that every single ounce of effort you put in is returned directly to you. That fact transforms the work from laborious ditch-digging for someone else to reaching closer and closer to your personal lifestyle objectives.
The key to correctly being efficient is to map out the activities you need to do to start your business and systematically go through all the steps to get it done.
Do not do a traditional business plan. By that we mean the 100-page document about market analysis and management structure and financial planning that many people think is the first step to starting a business. If you find in the lifestory or any great and successful business person the line: ‘first I wrote a business plan,’ please let me know. The traditional business plan is a time-wasting distraction unless you require, absolutely require, the assistance of a third party who demands a business plan. The business plan is for other people.
Planning the business is for you.
That’s the alternative? Start your business. If a third party wants to know what the business is – start the business. The best evidence you can provide about the viability of your business idea is an active, functioning business. If you start the business you prove you can get it done. And you will be further ahead than the 99% of people who claim they want to start a business, but never do.
Consistent
If you took 15 minutes a day, every day, to complete a task you need to do to create your business, you will begin to see the business forming. You can do one task after another for as long as it takes to get your business launched.
You don’t have to do all the activities at once. You don’t have to do them all in a week. But you do have to do them all consistently. Systematically move through your list and let it lead you directly into creating your business. As your business grows, you can outsource activities to third parties to complete. But as a first step you can complete your activities every day until the business is ready to go.
But you have to do the work – efficiently and consistently:
You have to identify the activities
Map out the activities
Implement the activities
Doing the work is about willpower. That’s a tough word. Willpower means the “control exerted to do something.” Think about that – the control exerted.
What are you trying to control? Are you thinking the idea should be the opposite? Shouldn’t you be trying to unleash your inner entrepreneur?
Yes! But to do that you have to control the impulse to do nothing. You are trying to control the impulse to make up excuses, sit and watch videos, have another beer, go to a party (but it’s X’s birthday party…again).
Unfortunately, more often than not, nothing (or the thing you always do) wins.
Willpower is in your mind. You have to fight the thoughts in your mind that are telling you to do nothing. You can overcome these impulses by having a plan you know you can put into place every day to move your business idea forward.
Remind yourself the road you want to take to building your lifestyle dream is not the hard road. The hard road is a horrible life of drudgery doing a job you hate, and taking orders from people you do not like or respect. That’s the hard road.
You would think it would be easy to convince your brain to go along with your business building plans. After all you can envision your better future. That part is easy. You probably envision it all the time. The dream house. The luxury car. The vacations on the most exotic beaches in the world. You know exactly what the dream looks like. If that part is so quick to come to mind. Why is the road to get there a mirage?
You are probably thinking…because it takes work. How much work? Certainly not as much as digging a ditch to nowhere.
Create your business. Set aside the time to do the activities needed to start your business and do it. You do not need any kind of secret super-human powers to accomplish hard work. Don’t try to do everything at once. Identify the activities. Work on a bit each day. You will wake up one morning with your entrepreneurial dream firing on all cylinders as your life reality.
You need to jump-start yourself on the power of your unwavering desire to live your dream lifestyle.
That’s the road you should be walking on right now.
Additional Resources for Wantrepreneurs
Free Training for Rising Entrepreneurs
Get help to start your business plans. Check out this link: free video training series for wantrepreneurs. This training is for those of you who have always wanted to start a business but need to find the confidence, time and money to get started.
Financial Guidance E-book
Facing money challenges? Working and saving is still a real road to wealth. Download this straightforward financial guide: A Better Plan: Spend to Live, Save to Wealth: A Real Life Guide to Building Wealth from Nothing and Living a Life Without Financial Fear.
For Amazon (Kindle): click here
For iBooks (Apple products): click here
For Smashwords (all formats): click here
Want to discuss the content of this blog or other ideas? Send me an email to: contactcase(at)readyentrepreneur(dot)com
Global from Your Backyard – Tips for the Globalizing Entrepreneur
ELEVEN GLOBALIZATION FACTORS TO USE IN YOUR BUSINESS
The idea of globalization has many people worried about their economic and employment future. After all, globalization means competition with everyone on earth (7 billion people), and those who have favorable trade, regulatory or tax environments enjoy an advantage. Maybe you fear a race to the bottom in wages and prices because there is always someone who may undercut you.
But globalization presents extraordinary opportunities. Because of the common bonds all humans share, globalization provides you with an opportunity to take your product or service to new markets, and introduce varied cultures and backgrounds to the value you have to offer. You may be surprised by how well you do because of the ties that bind across all humanity, and bring us together more often than split us apart.
Globalization means you are operating on an international scale. Even as a small business owner, you are thinking about how to deliver your product or service in a global marketplace. Here are eleven factors to keep in mind:
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- Use differences
Many people have a pre-conceived stereotypical idea about what other people are like. Depending on the product or service you are delivering, the stereotype may be a selling point in a foreign market, as long as you are careful to keep the image playful and not offensive. In this Internet era, your advertising is available to the world. If you use insulting images everyone will know about it. But if you relate the image to your product or service in a fun and tailored way, you may get a positive response.
Part of your value is in your uniqueness, and part of your uniqueness may very well be where you come from.
Action: Use the cultural or location uniqueness of your product or service to appeal to foreign audiences.
- Highlight similarities
Even before the Internet era, people around the world were united through sports, popular television shows, movies, and music. Michael Jackson’s death was famously acknowledged on every continent with young people coming together to dress and dance as he once did.
You can likely find a connection between your country and your target market, which can be used to build a shared idea around your product or service. When finding common political or historical grounds, do your homework and make sure you are not igniting old negative sensibilities. Sadly, many countries have the same foundational backgrounds because they were the victims of colonialism and conquest, and the stories are not always welcomed as history. Position your product or service on the positive side of shared ties.
Action: Research the history of your country and your target market and try to find a political or historical connection that ties back to your product or service.
- Use photos
A picture is worth a thousand words. The saying has never been more relevant. Humans have always used pictures to describe and memorialize their history, stories, and the world around them. But the process is much faster now with photo/video sites on the Internet rising in popularity. With a camera in every hand, capturing and displaying images is a daily occurrence for millions of people.
Imagine how your product or service can be captured for display for people who speak a different language or have a different culture. If people see an image they can instantly understand, they will probably share it with others, and spread the word about the value you are delivering.
Action: Capture the value of your product or service in images that can be shared.
- Be affordable
Nearly one in five of the world’s people live on less than one dollar a day, nearly one half live on less than three dollars a day. But development is happening everywhere, and the opportunity for economic growth exists in even the poorest countries. Depending on your product or service, you may have an opportunity to reach a broader base by providing free or low cost introductory products for your audience. You can utilize global resources and outsource to find the most affordable options. This will allow you to maximize sales and volume, if that’s the gain you are hoping for.
Action: If you create a free or low cost introductory product or service, you have an opportunity to reach a broader overall market.
- Be expensive
Consider the estimated potential for a middle class including as much as half the world, more than 3 billion people, who could become part of the global middle class in the next few years. This presents an outstanding opportunity for all businesses.
The global middle class will be buying everything, not just consumer goods like cars and microwaves, but information, education, software, self-improvement and business development tools as well. Plus this group is Internet-connected, and well aware of their consumer needs. If you ignore them, you will miss out on amazing opportunities.
Action: Price your product or service at its value to your consumer market. Quality, premium goods support consumers’ goals, aspirations and tastes all over the world.
- Travel and see for yourself
When you travel to the destinations you’ve only heard about, you find out what people are really like, as well as the market’s consumer interests. Although you may be concerned about venturing around the world right now, travel is not as daunting as it may sometimes appear. If you have a flexible schedule and can travel in non-peak times, you may be able to find inexpensive fares, hotels and even tours. Use the tours to help you navigate the land, but make sure you also wander into the streets and observe the daily goings on with the local people.
You may find endless ideas to support your product or service launch in the market you are visiting.
Action: Schedule travel to markets where you plan on launching your product or service.
- Provide information
People are looking for well-presented, straightforward, consumable information about a myriad of topics (look at Google search terms). If you can tie your product or service to a broader topic, you may double (and triple and quadruple) the value you provide to your intended customer base.
In many countries, although people have the Internet, they do not have support services such as libraries or government agencies to back up their research. Think about the industry your product or service is in, and the type of information people need when using the product or service. Package or support your business with this additional user-friendly information. Being a broader source of information could make you the industry’s go-to person and an influencer for the market where you sell.
Action: When preparing the product or service for the overseas market, consider the industry information that may be relevant and valuable to your targeted audience.
- Be flexible with time zones
If you are doing business in the entire world, understand the impact of time zones on your event marketing and launch scheduling. You may not get the results you want if you are only available to the public when your target market is asleep. When doing webinars or live events, if you are reaching out to the whole world, include different times when people can tune-in and catch you. These types of events have a huge impact on building your audience and you do not want your intended target market to miss you.
Action: Have a system for checking the time in your target market so you can schedule for your intended audience.
- Learn language keywords
When you branch out globally, you may decide to target two or three potentially strong markets for your product or service. In this case, learn a word or two in the local language to use in your communication, advertising and promotions. Check how the locals say: Hello, Thank you, and Contact Me.
Google Translate and other tools make it easy for you to receive messages in multiple languages. You can indicate your willingness to accept different languages by expressing the interest in your outgoing communications. Using a little of the local language could be a differentiator and allow you to stand out from others who may have a similar product or service. Plus it could indicate to your audience that you know a little something about where they come from.
Action: Add words in a foreign language to target specific global audiences where you may have a following. Show your global view in your communications.
- Connect your technology
Globalization means you are part of an integrated economy. But if your technology for communicating with customers, accepting purchases, and delivering products or services does not reach everyone you want to serve, you will miss out on potential customers.
Double-check your technology and the options you have available for your customers. For example, make sure e-mails have the option to be delivered in Plain Text or HTML so people in countries with slow Internet do not have to wait for graphics to load. Having accessible technology is vital to being a global business, no matter how small or niche your market.
Action: Check your technology to make sure options are provided for the various types of Internet access and speeds available around the world.
- Be Consistent
Universally, consumers are looking for valuable products, services and information they can rely on. As you begin rolling out your product or service, stay in the markets where you go and continue to deliver value to those consumers. Of course, if delivery in the market does not go well you can always back out. But once you’ve established customers there, don’t forget them. You will likely be part of a growing marketplace and can continue to offer new products and services where you are already established.
Action: Think global from the beginning and maintain a consistent approach to your global customers.
Remember…
Successful global entrepreneurs recognize the entire world is the potential marketplace for their products and services. As you approach global customers, your valuable contribution to the world marketplace will be recognized and celebrated if you remember these eleven tips for being Global right from Your Backyard.
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ADDITIONAL RESOURCES FOR WANTREPRENEURS
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Prepare to be a Business Owner
The word “preparation” means the action or process of making ready or being made ready for use or consideration.If you are thinking about starting your own business, where do you stand on your preparation for the job? Have you “made yourself ready” to be the CEO of your own corporation?
Mental preparation
Making yourself ready is first about your confidence and belief in yourself. You can be prepared to launch your business and make it successful if you first convince yourself it’s possible. Focus on you in the your preparation. You may have many people around your life who are trying to convince you that starting a business is not a good idea. You do not need to focus on their comments, you only need to focus on your own reaction.
Own your attitude towards business success by preparing yourself to be a CEO. What do CEOs do? They read – about their business, industry and the market they will be participating in. Even if you think you have no time to get into the details of your business, start by taking the time to read and learn more about the world you think you want to live in. Before you know it, you may just find yourself spending time on actually launching the business.
Physical preparation
In the last post I covered getting prepared by finding the tools you need to encourage you to work on your business everyday. Whether this is a good notebook or a reliable pen or the notes app on your phone, you need the items near you at all times to avoid excuses around why you did not get the work done.
Taking the first step to obtain the basic tools you need will put you in a business planning and launch frame of mind. If you designate the tools, and an area to work in for your business, you can spend time in your corner every day working on the plan you have to make your lifestyle dreams come true.
Start with this simple step and let it jumpstart you into your dream business.
ADDITIONAL RESOURCES FOR WANTREPRENEURS
Financial eBook
Facing money challenges? Working and saving is still a real road to wealth. Download this straightforward financial guide: A Better Plan: Spend to Live, Save to Wealth: A Real Life Guide to Building Wealth from Nothing and Living a Life Without Financial Fear.
For Amazon (Kindle): click here
For iBooks (Apple products): click here
For Smashwords (all formats): click here
